What does SEO stand for?

Search Engine Optimization is a crucial term in digital marketing and web development, referring to the practice of enhancing a website's visibility and ranking on search engines like Google. When a website is optimized for search engines, it becomes more likely to appear prominently in search results, which can lead to increased traffic and improved user engagement.

The term encompasses a variety of techniques, including keyword research, content creation, link building, and technical adjustments to a site’s architecture. By focusing on these areas, webmasters aim to align their pages with the algorithms used by search engines to determine relevance and authority. Ultimately, effective SEO strategies can help businesses and individuals reach their target audiences more efficiently, contributing to broader marketing goals and enhancing overall online presence.