What is the primary goal of user experience (UX) design?

The primary goal of user experience (UX) design is to enhance user satisfaction by improving usability and accessibility. This focus means that UX designers strive to make products or services intuitive, effective, and pleasant to use, ensuring that they meet the needs and expectations of users. By prioritizing usability, designers aim to create interfaces that enable users to achieve their objectives with minimal frustration or confusion. Accessibility ensures that these products are usable by people with a wide range of abilities and disabilities, further improving overall satisfaction and inclusivity.

The emphasis on user satisfaction sets UX apart from other design focuses, as it directly ties the success of a design to the experience and interactions of the user. In contrast to creating visually appealing graphics, which is just one aspect of design, UX involves a comprehensive approach that considers all facets of user interaction, including layout, ease of navigation, and the responsiveness of the interface. While increasing website traffic through SEO strategies is important for visibility, it does not directly relate to the user experience itself. Similarly, gathering user data for advertising purposes does not align with the core objective of enhancing user satisfaction but rather serves different business goals.